Healthcare product/service tags along the need to marketing. Marketing a healthcare product/service would translate into reaching out to the hospitals, clinics, doctors, nurses and other para medical services.
You have set up a new medical billing business. The big task for now is to generate clients. But nobody knows you exist. So, they are not likely to knock on your door. Are you just banking on word-of-mouth popularity? It is a niche group that includes key decision makers of hospitals/ clinics/ doctor groups/ hospital administrators/ doctor office managers for whom this service is tailored. Here are some tips on how to reach out to this niche segment.