Healthcare product/service tags along the need to marketing. Marketing a healthcare product/service would translate into reaching out to the hospitals, clinics, doctors, nurses and other para medical services.
You have set up a new medical billing business. The big task for now is to generate clients. But nobody knows you exist. So, they are not likely to knock on your door. Are you just banking on word-of-mouth popularity? It is a niche group that includes key decision makers of hospitals/ clinics/ doctor groups/ hospital administrators/ doctor office managers for whom this service is tailored. Here are some tips on how to reach out to this niche segment.
The client is a healthcare service provider established in the year 2007. Being a newbie in the industry, the client specializes in both Healthcare services and Healthcare equipments. Being a multi-million investment company, the management decided to create a brand name across the US. The mandate was to increase the visibility and brand power across North America.
In this difficult economy, healthcare marketers largely use online channels to create product/services differentiation and enhance customer loyalty. The benefits of online channels include convenience, time savings, ease of use, cost savings, and wide selection. From all the many online channels available, email marketing is the flagship among health care marketers; low costed and targeted.
This whitepaper outlines :
How you can increase permission users in your database through multiple channels
How website can be optimized to increase list growth
How healthcare marketers are using emails to reach more customers
The best practices recommended for effective email marketing