Healthcare Firm builds a strong brand name with Healthcare Datacenter's CRM Solutions
The client is a healthcare service provider established in the year 2007. Being a newbie in the industry, the client specializes in both Healthcare services and Healthcare equipments. Being a multi-million investment company, the management decided to create a brand name across the US. The mandate was to increase the visibility and brand power across North America.
- Establishing a strong brand in the industry
- Creating esoteric audience for their services - Healthcare services and equipments
- Incorporating marketing strategies to widen the reach
- A high performance software to get prospects, run campaigns and get reports
Healthcare Datacenter's CRM Solutions. An application that provides a wide rage of services that include:
- Compiling specific databases required to reach out to the client's prospects
- Picking the right email template for marketing and running email campaigns using the compiled database.
- Tracking the campaign status, campaign response from the client, number of follow - ups, the status of inquiry and the bounce rates
- Analyzing the email campaigns and customizing the email templates and making the required modifications required
- Generating qualified leads. Bringing across genuine and qualified leads that will grow into deals
- Following up with the Leads that are derived through campaigns. Nurturing each and every lead with equal importance and tracking separately
- Detailed reports of each and every campaign and marketing activity
- Compiled separate databases for niche targets
- Created customized email campaigns based on the targets
- The campaigns reported 46% open rates and 28% click-through rates
- The campaign produced a 220% increase in the number of leads
- Lead to deal conversion rates rose by 46%
- Customer Satisfaction levels increased
- The client is today a name to reckon in the Healthcare domain
“Healthcare Datacenter has created a wonderful Customer Relationship Management Solution for us. Implementing such a user-friendly and technically sound solution for us has paved way for a better future at this stage. All credit goes to Healthcare Datacenter” – Marketing Head at the client side.