Healthcare Firm builds a strong brand name with Healthcare Datacenter's CRM Solutions


The client is a healthcare service provider established in the year 2007. Being a newbie in the industry, the client specializes in both Healthcare services and Healthcare equipments. Being a multi-million investment company, the management decided to create a brand name across the US. The mandate was to increase the visibility and brand power across North America.

Challenges

  • Establishing a strong brand in the industry
  • Creating esoteric audience for their services - Healthcare services and equipments
  • Incorporating marketing strategies to widen the reach
  • A high performance software to get prospects, run campaigns and get reports

Solution

Healthcare Datacenter's CRM Solutions. An application that provides a wide rage of services that include:

  • Compiling specific databases required to reach out to the client's prospects
  • Picking the right email template for marketing and running email campaigns using the compiled database.
  • Tracking the campaign status, campaign response from the client, number of follow - ups, the status of inquiry and the bounce rates
  • Analyzing the email campaigns and customizing the email templates and making the required modifications required
  • Generating qualified leads. Bringing across genuine and qualified leads that will grow into deals
  • Following up with the Leads that are derived through campaigns. Nurturing each and every lead with equal importance and tracking separately
  • Detailed reports of each and every campaign and marketing activity

Results

  • Compiled separate databases for niche targets
  • Created customized email campaigns based on the targets
  • The campaigns reported 46% open rates and 28% click-through rates
  • The campaign produced a 220% increase in the number of leads
  • Lead to deal conversion rates rose by 46%
  • Customer Satisfaction levels increased
  • The client is today a name to reckon in the Healthcare domain

Client Testimonial


“Healthcare Datacenter has created a wonderful Customer Relationship Management Solution for us. Implementing such a user-friendly and technically sound solution for us has paved way for a better future at this stage. All credit goes to Healthcare Datacenter” – Marketing Head at the client side.

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