A Case Study on HealthCare Industry by Healthcare Datacenter
Located in Philadelphia, this healthcare institution opened in 1972 as a community hospital in general medicine. Since then, it has pioneered many medical treatment advancements, especially in the field of cardiac care. Today, it provides state-of-the-art heathcare facility and has more than 415 inpatient beds.
This institution has more than 700 physicians and 1400 associates under its rolls. Clinical programs and services include: emergency/trauma care services, cardiac care, rehabilitation care, neurology department, orthopedic center, diagnostic center and wellness programs.
Over these years, this healthcare institution has assembled extensive details of patients who have used its facility and treatment. The hospital comes out with a printed quarterly newsletter and distributes to its subscriber base. However, since the postal service has become expensive, the authorities started looking for an alternative way to cut costs and increase the subscriber base.
Management created a website, primarily to exhibit the growth and existing line of service specialties. The aim was to bring more visibility to the treatment facilities, physician details and the core expertise. Envisaging further potential from online presence, the hospital administration decided to promote its ongoing programs/events/clinics services through its website.
During mid 2008, an in-house audit was undertaken by an external agency. Based on the report by the agency, the hospital management decided on the following action plans:
The hospital sought for vendors who can take on the entire set of requirements. From a long list of professional service providers, the board unanimously approved the plan put forward by Healthcare Datacenter. The decision was taken weighing the experience in prior projects with similar challenges, cost-effectiveness of the solutions and technical know-how.
Healthcare Datacenter conducted a primary investigation into the existing patient contact database, made a study of the website and profiled prospective customers.
Within the first six weeks of associating with Healthcare Datacenter the results of the online campaign and the added benefits of reaching out to more audience were evident in the following streams:
“Proper marketing management and customer relationship enhancement provided by Healthcare Datacenter has helped us to achieve a gross revenue over $1 million in this quarter. More than that we have successfully reinstated our relationship with hundreds of customers, which is more than great!" - Wilfred Gomez, Director – Institute Administration
“Proper marketing management and customer relationship enhancement provided by Healthcare Datacenter has helped us to achieve a gross revenue over $1 million in this quarter. More than that we have successfully reinstated our relationship with hundreds of customers, which is more than great!”
“Our fund raising initiatives were supported by Healthcare Datacenter and enabled us connect with potential donors. Each donation email request sent out was personalized and we were able track if our campaigns have reached the intended inboxes. We got tremendous response to our emails; we are very thankful to Healthcare Datacenter professionals”
“Publicizing our new health card and its benefits seemed a difficult task before we approached Healthcare Datacenter. Once these guys took over, things looked really good! The experts from Healthcare Datacenter introduced us to the new email channel, collected the email ids of our old customers and probable customers for our age old hospital database. We now enjoy 32% increase in out-patients section and had to add 40 more beds to meet in-patient requirements. Healthcare Datacenter has changed our perspective towards marketing...”